Do Small Businesses Really Need Local Business Apps?

With the explosion of smartphones and tablets, many consumers are performing their web searches without ever using a computer. These devices give people the ability to find whatever they need, no matter where they might be. Since these devices have become so popular, many local business apps have been introduced to make smart devices even more powerful. The combination of the right apps and devices makes it much easier for both consumers and businesses.

It’s important to assess your own business needs before deciding to create an app associated with your business. Be careful not to get sucked in by the “cool factor” of using an app for your business, and make sure it will actually provide benefits before investing your capital. Not all businesses actually have a need for a local business app and you certainly don’t want to waste your money.

Every business is different and those usually falling into the category of “not needing an app” deal with one-time purchases of services rendered in-person.  However, even with businesses in this category, there’s some wiggle room. Many businesses will benefit greatly from the use of an app and every business is unique. Take the time to discuss the possibilities with others in your business before determining whether your business needs an app or would just be wasting money.

The Main Benefits of an App for Your Business

Every app has its use and with an app designed specifically for your business, you may experience a number of benefits. There are some main benefits of local business apps and it’s important to become familiar with these benefits before investing your money. Here are a few of the most common advantages of an app for your business.

  • Instant Gratification – With an app designed specifically for your business, you can give your customers instant access to your products, services and information about your company. We live in an “I want it now” society with things moving faster than ever before. Giving your customers and potential customers instant access can increase sales, profits and customer satisfaction.
  • Gain New Customers – You may be able to tap into an entirely new market with your own business app. Just as you did when you first put up a website, there’s a new market of people using their smartphones and tablets for everything. Your traditional website can still reach this market, but with an app, you can put your company front and center.
  • Better Customer Experience – By adding an app for your business to customer’s smartphones, you can make their experience much better. Apps are very easy to use and provide access for customers to get the help they need whenever necessary. Anything making it easier for your customers will make their experience better, which leads to more purchases.
  • Beat Your Competition – If your competition doesn’t use an app yet, you will be one-step ahead of them. This can make the difference between a customer sticking with your company or your competitor’s company.

These are just a few of the main benefits you can gain by adding a local business app to your company. Since every business is unique, you may experience many other benefits not listed here, which can lead to larger profits, a better customer experience and business growth you may not have thought possible.

Why Adding an App to Your Business Matters

With the world moving faster than ever before, more people wanting things instantly and technology making it all possible, adding an app to your business is something you might need to do just to stay competitive. Experts estimate that over one million smartphones will be purchased in 2013, which doesn’t include the ones already purchases. IPhone, BlackBerry and Samsung Galaxy phones are some of the most popular on the market and they all allow the use of apps.

In 2010 alone, the smartphone app market reached over 2 billion dollars and that was only in the first 6 months. If this growth continues, we can expect smartphones to be the only choice for a cell phone moving forward. Currently, over one million apps have been developed with approximately 800,000 on the Android market and 300,000 on the Apple market.

If you want to experience growth with your business, retain more customers and see larger profits, an app is a tool that can make it all possible. Many large corporations offer apps to help with payments, purchases, customer service and much more. Your business may seem small, but with the help of a local business app, it can offer the same customer experience of a large corporation.

What Kind of App Should You Choose?

The first decision to make with your app is where you want to offer it. It’s a good idea to create an app that works on both the Android and Apple platforms. This will cover the majority of smartphone and tablet users. Once you’ve decided where to offer your app, you will need to choose the types of things the app will allow the customer to do.

You can make it easier for customers to make purchases, monitor their account, check out your services or a number of other things. The type of app you decide to create will depend on the type of business you run.

How much will it All Cost?

It’s hard to estimate how much your specific app will cost without speaking to a company capable of creating it for you. However, you do need to consider the costs before you decide to use an app for your business. As long as you can attract enough new customers to pay for the costs of the app, it’s worth the investment since an app can also help with customer retention.

Creating your own local business app can be a great way to connect with current customers and attract new customers. With the right type of app for your businesses, you can beat your competition by offering a better customer experience. As long as you assess your business and decide whether an app will really provide benefits and you choose the right type of app specific to your customers, you will find a local business app to be a great investment.

 

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